About Us
Pioneering Hospitality Investment & Management
TRC Hospitality Group LLC is an investment and development firm forged from decades of hands-on experience in the real estate and construction industries. Our founders and management collectively bring over 30 years of deep market understanding, technical proficiency, and a proven track record of successful ventures. We recognized an opportunity to apply our extensive knowledge to the hospitality sector, focusing on assets poised for significant transformation.
Our journey began with a clear vision: to enhance asset value by tackling the complexities of distressed and underperforming hotel properties. Unlike traditional investment firms, TRC Hospitality Group is unique in its vertically integrated structure. This encompasses not only strategic acquisitions and innovative management but also direct ownership of NTP Homes, our expert construction company, and TRC Concrete, our specialized building material supply business. This integration provides unparalleled control, efficiency, and cost savings across every project.
From the meticulous due diligence of a potential acquisition to the grand re-opening of a fully revitalized hotel, our approach is comprehensive. We are committed to not just acquiring properties, but actively operating and transforming them into market leaders, generating robust long-term recurring revenues for our institutional investors. Our focus remains on the dynamic Southern United States, a region ripe with growth opportunities.
Our Vision
To be the premier vertically integrated hospitality investment and management firm in the Southern United States, recognized for our unparalleled ability to revitalize assets, drive operational excellence, and consistently exceed investor expectations.
Our Mission
To unlock and enhance the inherent value of hospitality assets through strategic acquisition, comprehensive renovation, and innovative operational restructuring, delivering superior, long-term returns for our institutional partners.
Why Choose Us
Unlocking Superior Value in Hospitality
Leveraging decades of expertise, TRC Hospitality Group consistently delivers exceptional results. Our integrated approach, powered by in-house construction and material supply, ensures efficiency and maximizes returns. These statistics reflect our commitment and proven impact on the hospitality sector.
Years of Collective Expertise. Guiding every strategic investment.
Properties Revitalized. Transforming underperforming assets.
Institutional Partnerships. Building trusted collaborations.
Property Sold Annually. Lorem ipsum dolor sit amet consectetur.
Trusted by 100+ Investors
Our Leadership
Decades of Collective Expertise
The success of TRC Hospitality Group is built upon the foundational knowledge and strategic vision of our experienced leadership team. With over 30 years each in real estate and construction, our founders and key management bring a depth of industry insight, operational acumen, and a passion for value creation to every facet of our business.
Donald Rawls
Founder / CEO
Taunya Rawls
Senior Vice president
Nicole White
General Manager
Ken Andrew
Marketing Manager