Integrated Solutions for Hospitality Asset Growth
From strategic acquisition to expert management, our vertically integrated model delivers superior value for institutional investors.
Asset Acquisition
Identification
Leveraging over 30 years of real estate and construction industry experience from our founders and management, we possess a keen ability to identify underperforming or distressed hospitality assets across the Southern United States. This includes hotels facing financial difficulties, operational inefficiencies, dated infrastructure, or lack of competitive positioning.
Due Diligence
Our expertise allows for a deep dive into financial, operational, legal, and environmental due diligence, accurately assessing a property's true potential and identifying key areas for value enhancement. We specialize in understanding the nuances of 3-4 story interior corridor and extended-stay properties, which often present unique renovation and management opportunities.
Strategic Acquisition
We acquire properties at attractive valuations, recognizing the inherent upside potential that can be unlocked through our integrated approach. We are also open to opportunistic new construction where market conditions and investor returns align.
STEP 2
In-House Construction (NTP Homes)
This is a cornerstone of our competitive advantage. NTP Homes, our wholly-owned construction company with expert teams, directly handles all renovation and new build projects. This proves:
Eliminates third-party contractor markups, leading to direct savings on construction costs.
Direct oversight ensures renovations meet our exacting standards for quality, design, and durability, translating to better guest experiences and longer asset lifespans.
Streamlined communication and coordination between the investment and construction teams reduce delays and bring properties online faster, accelerating revenue generation.
Ability to quickly adapt to unforeseen issues or design changes during renovations, maintaining project momentum.
In-House Material Supply (TRC Concrete)
TRC Concrete, our owned building material supply business, provides another layer of vertical integration benefits:
Direct procurement of concrete and potentially other building materials at wholesale rates.
Ensures timely delivery of essential materials, minimizing project delays and supply chain disruptions common in the construction industry.
Control over the quality of foundational materials used in renovations and new builds.
Ability to source or produce specific concrete solutions tailored to the unique architectural or structural needs of our hospitality projects.
Strategic Interventions
Renovations are not merely cosmetic. They involve:
Modernizing guest rooms, common areas, F&B outlets (if applicable), and amenities to meet contemporary guest expectations and brand standards (if applicable).
Upgrading HVAC, plumbing, electrical, and IT systems for efficiency, guest comfort, and long-term sustainability.
Designing spaces that facilitate more efficient hotel operations, from housekeeping to front desk management.
STEP 3
Innovative Property Management & Operational Restructuring
Operational Expertise
Our unique strength lies in our ability to acquire and run the hotels we revitalize. This hands-on operational expertise, backed by over 30 years of industry experience, allows us to implement innovative management strategies from day one.
Revenue Management
Implementing dynamic pricing strategies, optimizing distribution channels, and leveraging data analytics to maximize RevPAR (Revenue Per Available Room).
Cost Control & Efficiency
Streamlining operational processes, negotiating favorable vendor contracts, and implementing energy-saving measures to reduce operating expenses.
Guest Experience Enhancement
Focusing on personalized service, technology integration (e.g., mobile check-in, smart room features, enhanced Wi-Fi), and creating memorable guest experiences that drive loyalty and positive reviews.
Brand Alignment
(if applicable)
Working with existing brands to ensure properties meet evolving standards, or strategically re-branding properties to better suit the target market.
Human Capital Management
Investing in staff training, optimizing staffing levels, and fostering a guest-centric culture.
Testimonials
Reviews From Our Clients
★★★★★ Rated 4.5 out of 5
4.5 / 5
TRC Hospitality Group transformed our distressed asset into a thriving property. Their in-house construction, NTP Homes, kept costs low and timelines fast. We saw significant revenue growth almost immediately, far exceeding our expectations. Their operational expertise is truly top-tier.
Mark Robinson
Client
☆☆☆☆☆ Rated 4.5 out of 5
4.5 / 5
Partnering with TRC Hospitality was an excellent strategic move for our fund. Their detailed due diligence on potential acquisitions is unmatched, and their integrated approach truly de-risks the renovation process. The consistent communication was also very reassuring
Thomas Parker
Client
☆☆☆☆☆ Rated 4.5 out of 5
4.5 / 5
We were impressed by TRC's ability to not only revitalize properties but also to manage them so effectively. Their operational team implemented smart revenue strategies that quickly boosted our returns. It’s clear they understand every facet of the hospitality business.
Lissa William
Client
☆☆☆☆☆ Rated 4.5 out of 5
4.5 / 5
The vertical integration with NTP Homes and TRC Concrete is a game-changer. We experienced firsthand the cost savings and accelerated project completion that this unique model offers. It means our capital gets to work faster, yielding stronger returns.
Jacob Stewart
Client
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Discover how TRC Hospitality Group’s unique blend of investment acumen, integrated construction capabilities, and operational expertise can unlock exceptional returns for your institutional portfolio.